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What's the deal with social media in the homeless assistance field?
May 13, 2010
Nonprofit Technology Conference (NTC), I found a small cohort of colleagues in the homeless assistance and housing field to swap stories with – and a major theme of those stories is our missing presence among nonprofits utilizing these new tools.
And many of us are.
At NTC, I took a workshop analyzing the way nonprofit organizations use social media. The numbers are staggering - more and more nonprofit organizations are stepping into the world of social media. A few highlights of the 2010 Nonprofit Social Media Benchmarks Report:
- Facebook dominates the field with a staggering 86 percent of nonprofit organizations reporting some kind of Facebook presence, up from 74 percent last year
- 60 percent report a Twitter presence, nearly doubling last year’s number.
- A few nonprofit sectors have stronger social media presences, those sectors including international, environment, animal welfare, and education nonprofits.
- Marketing, fundraising, and advocacy are among the intended goals/uses of nonprofit social networks.
Which strikes me as curious. If the intent of social media networks is to build communities, share information, and open another portal of communications (which I posit are some goals of social media networks), then I can’t think of a industry better suited for those networks than human and social services. Our industry requires as much communication as possible – we’re working to directly better the lives of some of the most vulnerable of our friends and neighbors.
Or am I entirely wrong?
Don’t hesitate to comment and let me know – I’d love to hear your thoughts.
And, if you feel so inclined, you can call me out on Twitter, Facebook, or shoot me an old-fashioned email.