Conference Presentation | July 19, 2011

4.2 How to Navigate Media Relations
It can be challenging to develop and preserve relationships with the media – yet media relations can bring increased public awareness to an organization or issue. In this workshop, presenters will review the interests of each person in the media relations trio – the reporter, the spokesperson, and the press officer – and how those three agents interact with each other.

Speakers

• Amy Clark, National Low Income Housing Coalition
• Pam Fessler, National Public Radio
• Martha Kegel, UNITY of Greater New Orleans