Focusing the Media on Ending Homelessness: A how-to guide for aspiring communications pros, concerne

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National Alliance to End Homelessness

Toolkits | August 11, 2008

Files: PDF | 3.81 MB | 36 pages

Engaging the media is an invaluable tool when advocating for change. That’s why the National Alliance to End Homelessness has provided recommendations to nonprofits and advocacy groups on specific steps they can take to increase coverage of homelessness and poverty issues. Even with little to no funding available for communications efforts, these valuable tools can be utilized to encourage print, broadcast, and online media to cover the issues that are important to you. Press coverage can help you get your message out to millions in one broad stroke, educate the general public about your goals of ending homelessness, and direct information to influential policymakers, community leaders, and funders who have the power to move your goals ahead. Learn how to write a press release or opinion piece, pitch reporters, conduct an interview, effectively monitor the media, and more in this easy to read how-to guide.