Mobilizing through Social Media


National Alliance to End Homelessness

Toolkits | February 3, 2011

Files: PDF | 5.06 MB | 14 pages

Unlike traditional media outlets, social media can be used by anyone with internet access and is characterized by shorter and faster bursts of information. Social media has become an increasingly widespread tool that can be used to build personal relationships with your members and supporters and to communicate with them practically in real-time. The nearly endless people-to-people connections allow for greater dialogue and dissemination of information than ever before. By mobilizing people on multiple social media platforms, you can reach a wider audience and help to bridge the gaps between your networks.

This toolkit covers numerous ways in which your organization might use social media, including:

  • Facebook;
  • Twitter; and
  • Blogs.

In addition to covering key types of social media, this toolkit discusses:

    When to use social media in advocacy;
  • How to effectively mobilize through social media; and
  • How to include social media in your long-term goals.

In addition to several helpful tips and a list of five key steps for success, this toolkit also includes:

  • Example Facebook Fan page;
  • Example Facebook User Profile;
  • Example Twitter feed;
  • Example blog post;
  • Example Facebook posts;
  • Example social media alert; and
  • Example social media network survey.

Click here to return to the complete Advocacy Toolkit.